The Team

Copy Team: Isabelle Johnson, Anastasia Guletsky Kelly, Emily Hennessey, Andrew Mursur, and Ellie Little

The Challenge

Finding the Atkins angle and making a reader feel comfortable and empowered in an ever-changing, ever-crowded informational space.

Incorporating Atkins’ vast library of knowledge and synthesizing a wide amount of information into something still findable, readable, and relevant.

Collaborating with Rise SEO teams to navigate the keyword cloud without making the article sound like word salad.

(And, as a personal challenge: finding a way to talk about dieting and weight loss in a way that didn’t keep me up at night!)

The Result

Roughly 108 articles, net new and refreshed.

Thousands of keywords inserted thoughtfully.