The Scoop

Interim HealthCare, the oldest and largest provider of at-home senior care in the home healthcare industry, needed to bring their brand into a new age. While their SEO ranking was impressive, they had architected new key differentiators that weren’t feeling present. Through hours of discovery, I worked closely with the Interim team to combine existing content, training documents, and patient-centered brochures to debut their new voice across the entire site — without dropping page rank.

This was my largest content strategy project to date, spanning nearly 50 unique pages. This project was the recipient of Kentico’s January ‘24 Site of the Month award.

The Work