The Scoop

As an avid baker, this project was my Super Bowl. I optimized 268 (!) SKUs across Amazon, Target, and Walmart’s ecomm platforms for all Reynolds Consumer Products in the US and Canada to support their aggressive growth goals and help them “watch the throne” with 3Ps and competitors. Working closely with our SEO teams, I identified and executed an integrated content strategy to drive consistency and sales across key online retailers.

+38% sales

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+25% conquesting conversions

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+99% conversion rate

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+94% ROAS

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+38% sales 〰️ +25% conquesting conversions 〰️ +99% conversion rate 〰️ +94% ROAS 〰️