The Scoop

Sunbelt Rentals had a handle on renting heavy machinery, but needed help with a heavy brand lift on their paid and organic social media channels. The Rise team took the wheel to find and flawlessly execute the Sunbelt Rentals angle at all stages of the funnel, through app launches and holidays alike. I worked closely with Rise media teams and Sunbelt Rentals stakeholders to define and execute a monthly social media calendar across four organic (Meta, LinkedIn, Twitter, and Pinterest) and two paid channels (Meta and Linkedin). As copy lead, I pioneered and launched Weekly Safety Moments, extending the company practice of sharing safety tips into informative and interactive Instagram Stories. In addition, I supported the launch of their Pinterest presence and defined platform strategy.

The Work